Category Archives: Pricing

The easiest way to increase revenue.

If you had 1 thing you could do to increase the revenue of your company, what would it be?

In 99 out of a 100 startups looking at how the product is priced would yield the biggest impact on the topline. Make sure you are on top of how you price and package your product. 🙂

“What is your price?”

How did you come up with the pricing of your product. In most companies it is a combination of validated guessing and belief.

I believe you should set your pricing based on the problem you are solving in the market where you solution is relevant. To do that you need customer input.

In this video I talk about why it is important to actually call customers in your target market before you do any marketing or product development.