“Is cold calling really dead?”

I think that is a very interesting question. I don’t believe it is. As a matter a fact I believe that the business benefit from doing it has vastly increased over the last 5-10 years as Social selling has increased it’s presence.

If you know what value you bring to market and what customers that should be interesting for, I think the phone is by far the most efficient tool in starting up that conversation.

What do you think?

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