The second most important question when you do sales.

The most important question when you do sales is “why?”. This question comes in as a close second:

“What else will it take?”

I think this might be the most effective question, in driving a good sales process, where as little time as possible is spent, figuring out whether or not, you can add value to the prospects business.

You can use it to handle the no budget situation every time. 🙂

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